Be responsible (Budi odgovoran)


The campaign "Be responsible. It depends on you. Grey Economy 0% "is realized within the project" Involving citizens in the fight against the gray economy" which is a collaboration of the Government of Montenegro, Faculty of Electrical Engineering in Podgorica and the Office of the United Nations Development Programme (UNDP) in Podgorica.

The campaign aims to encourage citizens, on a simple and fast way, through mobile and web applications "Be responsible" or call centers of the Inspection Directorate (080 555 555) and the Tax Administration (19707) to indicate the irregularities of the gray economy and help state authorities to effectively deal with this negative social phenomenon.

Application "Be Responsible" at the Summit of the Open Government Partnership in London, ranked among the  7 world class solutions in the field of social innovation.



Organic advertising:

  • Creating and designing content for FB and TW social networks.
  • Communication with customers.

Paid advertising:

  • Creating and maintenance of: FB page like campaigns, FB clicks to web site campaings, boost post, Google Ad Words, Google display ads.
Creating reports on a weekly basis.
Nikola Bulatović, developer of Be responsible web and mobile app

Nadja introduced very constructive ideas into the "Be Responsible. Zero Grey Economy" campaign. She passionately devoted herself to the project's social aspect, especially in Facebook and Twitter user recruiting campaigns and in resolving users' issues in reporting process. That's why the campaign was one of the most successful in Montenegro and awarded and recognized worldwide.

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