Be responsible

The campaign „Be responsible. It depends on you. Grey Economy 0% „is realized within the project“ Involving citizens in the fight against the gray economy“ which is a collaboration of the Government of Montenegro, Faculty of Electrical Engineering in Podgorica, and the Office of the United Nations Development Programme (UNDP) in Podgorica.

The campaign aims to encourage citizens, on a simple and fast way, through mobile and web applications „Be responsible“ or call centers of the Inspection Directorate (080 555 555) and the Tax Administration (19707) to show the irregularities of the gray economy and help state authorities to effectively deal with this negative social phenomenon.

Application „Be Responsible“ at the Summit of the Open Government Partnership in London, ranked among the  7 world-class solutions in social innovation.


Organic advertising:

  • Creating and designing content for FB and TW social networks.
  • Communication with customers.

Paid advertising:

  • Creating and maintenance of FB page like campaigns, FB clicks to website campaigns, boost post, Google Ad Words, Google display ads.
Creating reports on a weekly basis.

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